Stand Design and Innovations at BAU 2025 – The Art of Exhibition Presentation

BAU 2025 in Munich demonstrates that exhibition stands have long been more than just product islands. They are temporary architectures that combine brand identity, technology, and spatial experience. Each stand tells a story – from materials and lighting to visitor movement.

Architecture Meets Communication

While some companies opt for clear geometries and strict lines, others experiment with organic forms and open zones. The goal: a space that communicates. Transparency and movement play a significant role in this – from glass showrooms to stage-like presentation areas.

Photographically, such stands offer a wealth of perspectives: symmetries for editorial use, detail shots for social media, wide-angle shots for the corporate archive. You can also find inspiration in the project examples under Projects and in the blog post Sustainability at BAU 2025.

Light as a Design Language

At BAU 2025, light is specifically used to sculpt spaces and make materials glow. Daylight simulations with LED panels, adaptive lighting for sustainability – technology becomes an aesthetic statement. Images are created not against the light, but with it. Learn more in the foundational article Quality in Photography.

Showcasing Technology

Digital tools – from augmented reality to large-scale LED displays – are an integral part of the stand concept. They create movement in the visual and invite dialogue. Well-planned photography captures this dynamic and translates it into powerful series for web and press.

Conclusion: Form Follows Experience

BAU 2025 makes it clear: An exhibition stand is more than a stage – it is a temporary brand space. Those who combine design, light, and technology create lasting experiences. And images that tell their story.

Further Information: Exhibition Photography · Pricing · Contact