Press & PR Photography for Trade Shows and Events
Powerful images for press coverage, social media, and corporate communications.
Press & Editorial – Visual Coverage from Trade Shows, Events & Exhibitions
Editorial photo documentation for publishers, press offices, agencies, and event organizers – fast, precise, with accurate captions and complete IPTC data.
Editorial Thinking – From Capture to Publication
I create press photos that meet editorial standards: clear subjects, strong lead shots, consistent series, accurate IPTC fields (title, description, location, copyright, keywords), and structured file naming.
This ensures images are instantly ready for newsrooms, press portals, editorial teams, and social media channels.
Services – Press & Editorial
- Press Reports from trade shows, conferences, award ceremonies, and openings
- Key Visuals & lead images per topic/day (hero shots, people, architecture)
- Portraits & Quotes (executives, speakers, teams) – discreet and efficient
- Captions & Metadata following journalistic standards
- IPTC Metadata (credit line, location, event, keywords, embargo notes)
- Fast Delivery for same-day publications, optional on-site editing
- Optional Short Videos (clips/statements) for online articles and social media
Fields of Application
- Trade show news & daily reports (e.g. IFAT, IAA, electronica, bauma)
- Exhibition & museum openings
- Press conferences, panels, keynotes
- Corporate press areas & media kits
- Trade magazines, associations, online editorials
- Social media newsrooms (LinkedIn, X, Instagram)
Workflow
- Briefing: Topics, key shots, contacts, timings, embargoes.
- Accreditation/Access: Via event organizer or press office.
- On-Site Shooting & Editing: Prioritize key visuals, fast selection & basic edits.
- Captions & Metadata: Add people, companies, locations, and copyright info.
- Delivery: Online gallery, image packages, optional FTP or newsroom upload.
File Formats & Delivery
- JPG (sRGB) for web/online; TIFF available for print
- Separate folders for web, social, and print resolutions
- Consistent file naming (EVENT_YYYYMMDD_Slug_###)
- Fully populated IPTC fields (credit, caption, keywords)
- Delivery via online gallery, FTP, or direct newsroom link
Benefits for Press & Organizers
- Instantly usable images with complete IPTC data
- Fast turnaround and on-site delivery if needed
- Editorial image style and strong lead shots
- Consistent series across multiple days or locations
- Optional video clips for online stories
- Clear rights management and captioning practice
Frequently Asked Questions (Press)
Can you deliver same-day images for press releases?
Yes. For breaking news, I prioritize key visuals and provide captioned, press-ready images the same day – via FTP or direct download link.
Do you support accreditation for press passes at trade shows?
Yes. I can provide references and proof of editorial work. The final decision lies with the event organizer, but I prepare all required documentation.
How are captions and credits added?
I use standardized IPTC fields (Photographer/©, location, date, event, people, company) – ensuring correct display in newsroom systems.
What rights are included with press photos?
Editorial use is covered by purpose-specific licenses (press/editorial). Commercial campaigns require a separate license.
How do you handle recognizable people in photos?
I work discreetly and in line with journalistic standards. For non-public events, I coordinate approvals with the organizer or press office.
Can you provide social media formats as well?
Of course. Alongside print/web formats, I deliver vertical and square versions, as well as short clips for social channels.
Can embargoes or release dates be managed?
Yes. I mark embargo details in the IPTC fields and deliver separate folders (e.g., “Embargo until …”) for clear publication control.
Do you offer on-site image selection at the press center?
On request, yes. I can set up quick previews and hand over prioritized images directly to the press office or newsroom.
What file structure do editorial teams receive?
Clearly organized folders (Print/Web/Social), consistent filenames, and an info sheet (locations, people, times) for faster editorial workflow.
Can you provide caption templates or text snippets?
Yes. I can supply short text or caption templates in German and English to streamline multi-channel publication.
Request Press Coverage Now
I’m happy to assist with accreditation, editorial coordination, and fast delivery – providing image series ready for immediate publication.
Get in Touch
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Let your project shine in the best light – I’ll bring your vision to life through stunning imagery. Contact me today!