Webasto at IAA Open Space
For Webasto, one of the leading automotive suppliers, I created a comprehensive photo documentation of their two-story exhibition booth at the IAA Open Space in Munich.
The stand featured an open and welcoming design that combined modern architecture with sustainable materials. Through the strategic use of digital displays and interactive elements, Webasto’s brand message was conveyed in a clear and engaging way. The spacious rooftop terrace served as an exclusive retreat for networking and discussions – perfectly captured in my photographs.
My focus was on the interplay of architecture, visitor interaction, and atmosphere under different lighting conditions. The resulting images provide high-quality visual material for marketing, press coverage, and future trade fair appearances by Webasto.
Learn more about my work in trade fair photography and discover similar projects such as Renault – Exhibition Booth at IAA Open Space
More Trade Fair Projects | Blog: Behind the Scenes of Exhibition Photography